SHIMMERING SUNSETS
South Africa has long been known for its winemaking, especially the Western Cape, but we cannot overlook the contribution it is also starting to make to the global gin industry. Over half the 300+ registered gin brands are based in the Cape, with some distilleries already producing and exporting world-class gins and winning international spirits awards.
What sets most of these gins aside from their competitors are the unique botanicals that are used - the indigenous fynbos of the Cape. Whilst a few international brands will use some of these botanicals, South African distillers have an abundance of choice on their doorsteps and they are taking full advantage of it.
You've probably heard of rooibos, honeybush and baobab, but there are other weird and wonderful botanicals like Kalahari truffle and elephant dung, that some distillers are using. With a wealth of unusual and undiscovered botanicals, I'm sure there will be lots more experimenting and products expanding the current niche SA gin occupies in the global market.
One of the SA brands which has seemingly come from nowhere but has already won several international awards, is Copper Republic. Headed by Bryce Kennard, CR are currently producing some high end products, but started out as a low-end spirit and contract packing company.
Bryce has a financial background and worked in a corporate job for a well-known international banking company. His career took a different path when he bought a pub and started exporting cheap spirits into Africa. Dealing with a fickle African market was extremely challenging, with most clients valuing quantity and pricing over quality. However, he used this time well and managed to turn his business around and relaunch as a premium brand, making his own spirits.
Entering an already busy market with 2 new gin brands alongside 5 other spirits (whisky and brandy) was never going to be easy, but his focus was on high-end design and packaging and of course a quality product that was affordable to ensure repeat business. I'm sure you will agree that these are stunning bottles and much thought has gone into all the design. This was not by accident either, as initially they were going to launch the brand as Copper House. Adnams apparently didn't have any objections, but Diageo did, as around 2010 when he was about to launch, they made contact and said no can do as the logo was too similar to Haig Club - to be fair, it's very similar even with the change! However, although this was a mighty setback of about a year he chose not to take on the giant and go back to the drawing board. If you recall the story of Scapegrace, you will remember how important it was for them to present uniform branding in international and local markets and the same applied for Copper Republic, who also wanted international recognition and to export their spirits. Bryce spent the time perfecting their design and branding and they finally launched in 2012.
You're probably wondering, where's the distillery? They do now have a family-owned distillery in KwaZulu-Natal, but it's a massive investment and having a finance background, Bryce believed his resources in the initial stages were better invested in marketing and branding and not equipment. He however did not contract distill, but rather used someone else's still and equipment to produce his own spirits. He received advice, but claims it was very much trial and error and fumbling about in the dark. Apart from Cape Brandy which is location sensitive, he now produces all his own spirits in KZN, and works with strategic partners who are able to help him drive the brand forward.
As for awards - they have totally smashed it locally and internationally with both gins winning several awards each. Copper Republic is a true celebration of the Cape Floral Kingdom, incorporating traditional herbs, spices, citrus and rare fynbos - perfect for an African Sundowner!
One of the first cocktails I can recall drinking was a Ginger Square, a beloved cocktail from the 80s which seems to have been forgotten despite it being really delicious! As the name suggests, it's got a double ginger element to it, using ginger liqueur and ginger ale, with brandy and a maraschino cherry. I've swapped out the Brandy for Copper Republic Grapefruit and Rooibos gin which I think does a good job as a substitute! It's a perfect sundowner drink - even the colours match!
GINGER SQUARE (revived and riffed!)
25ml gin
25ml ginger liqueur
Top with ginger ale (or ginger beer if you prefer)
Garnish with a maraschino cherry and mint