WATTLE LOT OF GIN
Day 36 #virtualworldgintour
Distiller Reg Paps worked for Shell for 30 years, running industrial distillation units. In 2013 he decided to follow his dream of owning a boutique distillery and opened Ironbark Distiller in Richmond, NSW, with his wife, Greta. Two years later, they won Australian Gin Distillery of the year. They are located in the outskirts of Sydney, conveniently en route to the Blue Mountains, a popular holiday spot for locals and produce 3 gin expressions - London Dry, Wattleseed and Cascara Gin - as well as moonshine, vodka and a few other spirits.
Wattleseed Gin uses classic botanicals, a neutral cane base and cut with purified, sterilised, locally sourced, carbon filtered water. Their star botanical is the local Wattleseed, which are seeds that come from the native Acacia tree and have been used as traditional food for centuries. Wattleseeds add a unique chocolate or cocoa layer to the gin, which makes me think it's the perfect Espresso Martini gin! Sipping neat you can actually taste the cocoa notes which linger for quite a long time. Chocolate craving? Just have a little neat sip!
If you have come across Ironbark Wattleseed Gin, you have probably noticed that in comparison to some other imported gins, it's cheap as chips. That's most likely due to Halewood having purchased a majority stake in the family business in 2019. Just in case you don't recognise the name Halewood, I'm sure you will recognise names like City of London Distillery, Whitley Neil, JJ Whitley, Wessex, Aber Falls, Crabbies, Mary-le-Bone, Peaky Blinder, Liverpool, Minus33...the list goes on! All affordable and well-loved gin brands under the Halewood umbrella.
Australia has become quite a gin powerhouse and despite the fact that we have quite a saturated market here in the UK, lots of Australian gin brands are selling extremely well here in the UK and winning awards all around the world, so having the backing of such a global giant has given Ironbark the opportunity to increase production and grow internationally.
The gin available to purchase in the UK is distilled in Australia and bottled in Liverpool. I'm assuming it's imported at full strength and cut here using local water. Does it make a difference to the taste? I very much doubt it if both water sources are purified, but without trying a bottle purchased in Australia, I have no way of telling! If you have tried both, let me know!
EDIT:
In all my research I appear to have missed out a rather important announcement about Ironbark! Early in 2019 Reg and Greta Papps sold a majority stake to Halewood, but in November the same year, they made an "unexpected change in direction" and decided to sell out completely and Halewood now have full ownership of the distillery. You can now follow Tim Lane, the Distiller, on his journey with the brand and see what new products he is producing for them.
As I mentioned in my post, Reg and Greta established and grew their brand out of love for the industry and poured their hearts into everything they did. Their mission was to produce award-winning spirits and market them internationally and this they certainly did. When they sold their stake to Halewood, it was intended to triple production capacity and export to new markets and grow the brand to full potential. I'm going to make an assumption that having involvement of such a big brand didn't quite turn out like they hoped and so therefore decided to sell out and move onto new pastures.
So where did Reg end up - well, a search has uncovered this morning that he is has been Lead Distiller and Production Manager at Manly Spirits since January 2020! It somehow doesn't surprise me that Reg is still working in the same industry he loves and for a brand which has kept true to its roots, but is also growing internationally! This also links really nicely to the next stop on my tour!