THAT BOUTIQUE-Y GIN SERIES
Ep.2 Bog Gin (Kyrö Distillery) 46%
At least a third of Finland's landmass is marshland and a great habitat for a number of berries and plants, so the guys at Kyrö have created this gin, taking inspiration from them. They include Finnish juniper, bog blueberry, lingonberry and reindeer lichen and so whilst you expect a heavy musty gin due to the name, it's actually quite a contradiction and is lively and fruity with a beautiful silky mouthfeel and a dry and almost menthol finish.
As I mentioned in Ep.1 of this mini series, there is humour in the label and whilst it TBGC gins can seem a bit gimmicky, we can't overlook that some of these are very likely to be exceptional gins, made by exceptional distilleries. This label features the 5 founders perched on a cross between a digger and a still - I guess there's some humour in that and the desire to make a distiller's life a little easy!
Kyrö Distillery was conceived when a group of friends were sipping American rye whisky in a sauna and pondered as to why nobody in Finland was making rye whisky. They found a cheese factory which was suitable for their distillery and very shortly began producing their own whisky. The only issue is, it's an expensive process and you have to sit around for at least 3 years waiting for the fruits of your labour, so they moved on to distilling gin. This was pretty much an overnight sensation for them and their flagship Napue Rye Gin won Best Gin for G&T in the IWSC in 2015 and they had to increase production from 23k to 100k bottles in the first year and they have continued to grow ever since and now export worldwide. This however posed it's own problem, as Napue appeared to be difficult to pronounce. Ask for it in a bar in some countries and you would be handed a napkin, so, they decided to rebrand to Kyrö. As a side joke, they did also produce some limited edition packets of napkins (or tissue packs as we know them) at the time of their rebranding.
To me though, Kyrö is way more difficult to pronounce than Napue, which is pretty much na-poo, but Kyrö ...it's not pronounced like the Egyptian city, so you try get your lips around it using this pronunciation guide - I get something like Coo-rerr! Any Finnish speakers out there?
Y: close to the "u" in the British pronunciation of "you" with tight lips
Ö (with umlaut): pronounced like the "u" in "fur" with tight lips
But back to the easy to pronounce Bog Gin - it's delicious in a G&T, but I've gone with a recommended bramble which is just as good.